Advancing
Rural Healthcare.
Brightshores Research Institute, based in Ontario's Grey-Bruce region, advances healthcare through research and innovation dedicated to meet the distinct needs of rural communities.
Local research meeting local challenges in healthcare...
The healthcare challenges faced by rural and remote areas differ significantly from those faced by their urban cousins. Limited access to facilities, fewer specialized providers, and significant travel distances underline those differences. Rural healthcare is about more than medicine; it’s about overcoming logistical and connectivity barriers, navigating resource shortages, and addressing the specific health needs of smaller, often underserved populations. Understanding these differences is essential to crafting effective solutions that provide equitable care for all, no matter their postal code.
About

Connecting researchers with the resources they need
We connect researchers with health care providers, patients and their caregivers, and partners in government, industry and academia for specific opportunities — facilitating collective efforts that will have impact on rural healthcare.

Conducting essential and transformative research
We focus our efforts on research that matters and makes a difference in the lives of people living in rural communities, their families and health care providers.

Breaking down silos
We break down traditional silos by evaluating new models of care that integrate primary care providers, specialists, mental health services, hospital and community resources to bridge gaps caused by geographic distances and resource shortages.
Research Areas of Focus
Enhancing the Ability for People to Age in Place

Did You Know?
- The Journal of Aging Health found that seniors who stay at home are 20% less likely to suffer from serious illnesses compared to those in nursing homes
- A 2017 Harvard study revealed that seniors staying at home lowers the risk of cognitive decline by 30%
- Seniors are 30% more active at home, directly correlating to longer life expectancy
- 68% of Canadian seniors say they feel more connected when they stay at home, and have 45% more social interactions with family and friends compared to those in care facilities
- The Canadian Institute for Health Information estimates that for every senior who ages in place, the healthcare system saves between $24,000 and $30,000 annually
Enhancing the Ability for People to Age in Place
We all know aging is part of life, but how and where we age can make a world of difference. Research shows that seniors who age at home enjoy better physical and mental health, staying more active and socially connected than those in care facilities. Aging in place also provides a sense of independence and is significantly more cost-effective for both families and the healthcare system.
The Grey Bruce Region has one of the largest populations of seniors in Ontario. Aging in place, supported by the right care, can mean a longer, happier, and healthier life. Brightshores Research Institute is committed to helping people age where they want to — at home. We aim to create innovative solutions that allow older adults to live independently and safely in their own homes and communities as they age while also addressing the unique healthcare challenges and opportunities in rural settings.
Source: Powell, A., & Powell, A. (2024, July 15). Alzheimer’s study finds diet, lifestyle changes yield improvements. Harvard Gazette. https://news.harvard.edu/gazette/story/2024/07/alzheimers-study-finds-diet-lifestyle-changes-yield-improvements/
Improving Access to Healthcare

Did You Know?
- Almost one-fifth of Canadians (18%) live in rural communities
- Rural populations are generally older, less affluent, and experience higher rates of chronic illnesses compared to urban residents
- Only about 8% of physicians practice in these regions
- Canadians living in rural areas often must travel five times the distance to access healthcare services compared to their urban counterparts, posing significant barriers to timely medical attention.
Improving Access to Healthcare
Access to quality healthcare is a significant challenge for people living in rural communities. Residents often face unique barriers to healthcare that urban populations do not encounter, including geographic isolation, a shortage of medical providers, and limited access to specialized care. Brightshores Research Institute aims to redefine healthcare access for people living in rural communities by addressing the challenges and barriers that prevent people from obtaining timely, affordable, and high-quality health services closer to home.
Current Projects
Advanced AI Wound Care


This ambitious initiative will focus on driving the adoption of innovative wound care technology designed to provide precise measurements and assessments of wounds. This project focuses on the adoption and evaluation Swift Medical’s AI-powered wound assessment, decision support and predictive care technologies and aims to demonstrate how Canadian leadership in AI decision support can enable better patient outcomes, more cost-conscious resource utilization and enhanced health system capacity to increase access and equity in rural communities.
Project Partners:




With Funding From:


“We are thrilled about the potential impact of this technology on both our providers and patients. By placing this powerful tool in the hands of our frontline staff, we are paving the way for enhanced clinical decision-making, streamlined workflows, and ultimately, improved patient experiences.”
Diana Ryman, Director of Quality and Safety, Brightshores Health System
Supporting Our Healthcare Workers

Did You Know?
- Rural communities in Ontario are losing primary care providers at a rate of 12% per year, exacerbating the existing healthcare crisis.
- The number of rural residents without access to a family physician or family health team is increasing four times faster than in urban areas.
- Rural communities face critical shortages of healthcare professionals, particularly nurses, which has led to unplanned closures of emergency rooms and limited healthcare options for residents.
- Rural areas tend to have older populations, which increases the demand for healthcare services and adds pressure on the existing workforce.
Supporting Our Healthcare Workers
Healthcare workers in rural Ontario are facing significant challenges that impact their ability to provide effective care. They are working longer hours than ever before, with increased levels of overtime and absenteeism due to work-related stress. The cumulative effect of staffing shortages and increased workload has led to unprecedented levels of burnout among healthcare workers, affecting their well-being and patient care. These challenges highlight the need for targeted interventions to support healthcare workers and improve access to care in rural Ontario. Brightshores Research Institute aims to better enable the rural healthcare workforce to collaborate more effectively across care settings, reduce their administrative burden and apply the full extent of their training, skills, scope of practice and licensure so they can focus on what matters most to them — caring for their patients.
Current Projects
Implementation of a Customizable Call Bell System

Current communication call systems do not let nurses and personal support workers know what types of requests their patients are making, and which patients need immediate help. On average, nurses are assigned between five to nine patients each, where roughly 56% of requests made by patients are non-urgent requests.
By prioritizing patient requests and providing nurses with proactive insights, PatientCompanion aims to help reduce response times for urgent care needs and improve patient outcomes by improving nursing workflows and empowering staff to deliver care more efficiently and effectively.
Project Partners:


With Funding From:

Learn More
Brightshores Health System Media ReleaseAdvancing Palliative Care in the Grey Bruce Region

In rural areas like Grey Bruce, palliative care education and training is crucial as access to specialized palliative care services is limited and most palliative care is delivered by primary care, hospitalists, and in acute care settings.
Dr. Kelly Fenn, Physician Lead for Community Palliative Care in Grey Bruce, in partnership with Brightshores will evaluate Pallium Canada’s Learning Essential Approaches to Palliative Care (LEAP) courses recently completed by health care providers and system administrators in the Grey Bruce region.
With Funding From:






The Grey Bruce Region
This beautiful region spans 8600 square km of largely rural geography in Southwestern Ontario. Located along the southwestern shoreline of Georgian Bay and Lake Huron, is a predominantly rural area known for its natural beauty, small towns, and strong agricultural heritage.
Unique Challenges
The region has a higher proportion of seniors compared to the provincial average, reflecting an aging population. The population is predominantly European Canadian, with Indigenous communities, including the Saugeen Ojibway Nation, playing a significant role.
Key industries include agriculture, tourism, and manufacturing, with a lifestyle centred on close-knit communities and outdoor recreation.
The region faces challenges like limited healthcare access, chronic health issues, and economic disparities. During the summer, the population significantly increases due to the influx of “seasonal residents” and tourists drawn to the area's natural attractions, including beaches, hiking trails, and national parks. This seasonal population surge puts added pressure on local infrastructure, including healthcare services.
Our People
Leadership and Research Team
Board of Directors
Ex-Officio Non-Voting Members
Partnerships
Expanding Capabilities Through Collaborative Partnerships

Becoming a Leader in Rural Research
In 2023, Brightshores Health System had the bold vision of creating a research institute and becoming a leader in rural health research. The launch of Brightshores Research Institute is a result of this vision and we continue to be inspired by the support of the Brightshores Health System family. Through a partnership agreement, Brightshores Health System provides us access to people (physicians, clinicians, patients), ideas and resources that promote rural research. A heartfelt thank you to Brightshores Health System for being a change-maker, and recognizing that the future is bright.
Brightshores Health System operates six hospitals in the Grey Bruce region with over 3,000 staff, physicians and volunteers working together to deliver patient care to residents and visitors of Grey Bruce per year. Brightshores is committed to building healthier communities by providing exceptional healthcare.
Learn more about Brightshores Health SystemOur Partners
By working together, we are able to pool our collective expertise, resources, and perspectives, enabling us to tackle complex challenges that no single one of us could solve on our own. Partnerships also build resilience by sharing risks and responsibilities, ensuring no one bears the burden alone. This approach also creates opportunities for learning and growth, as diverse viewpoints spark creativity and lead to more effective solutions. The collective power of partnerships to improve rural healthcare enhances impact, builds trust, and achieves outcomes that surpass the sum of individual efforts. Together, we are stronger, more resourceful, and better equipped to succeed.
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Interested in learning more about how we can support a research and innovation project? Interested in submitting a project proposal?
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research@brightshores.ca